We are big believers in gaining media coverage for our clients because it’s more…

  • credible than advertising
  • effective in building brand awareness
  • cost effective

We have achieved national television coverage, specialist industry publications, local newspapers, National and state newspapers, national magazines, radio programs.


Favourite Projects

Scenic Rim 4Real Milk 

“Jane is worth her weight in gold”
Greg Dennis, Scenic Rim 4Real Milk

Greg took on the giants of the Diary Industry in a bold move to save his 8o year old farm. After his processor asked him to work for less than the cost of production, Greg got together with a cousin, pooled resources, and set up his own processor on farm.

Farmer Gregie’s plan?

Process, bottle and distribute his own milk, called Scenic Rim 4Real Milk.
 

Our job?

Get the word out, and keep costs to a minimum as Greg’s family was already investing a significant sum setting up their milk processor.
 

The Results

We achieved national television coverage, including story segments on ABC News, Totally Wild, Channel 9 News, Channel 7 News, The Today Show, plus stories in The Courier Mail, The Australian Financial Review, The Land, Queensland Country Life, a host of local papers, plus interviews on ABC Brisbane with Steve Austin, ABC Gold Coast, Brisbane 4BC etc.
 
For Greg’s launch, we even managed to get a visit from the Channel 7 News helicopter!

K9 Master Class

“Jane has put me at the forefront of my industry.”
Scott Donald, K9 Master Class

Scott is one of Australia’s leading Professional Dog Trainers and he had created an amazing DIY Dog Training APP.  He had spent a small fortune on the development of this APP, but hadn’t had any success promoting it. He also wanted to focus more on personal dog training.

A key part of our marketing strategy for Scott was raising his profile in the media. Our media campaign for Scott resulted in coverage across newspapers, radio and television. The highlight was a live studio appearance with Kochie and Sam on Ch 7 Sunrise.

Scott also had articles in The Courier Mail, The Gold Coast Bulletin, Dogs Life Australia, Dogs News Australia, Pets Australia, Queensland Times and a host of regional papers. Scott was also interview on Sydney’s 2UE with Tim Webster, ABC Gold Coast with Nicole Dyer and Brisbane 4BC.

Most recently, Scott has been the resident dog trainer on Brisbane MMM Grill Team’s Doggy Biggest Loser competition..

www.k9masterclass.com.au


Pursuit Active Sports Sunglasses 

A new online venture for Gary Floyd brands, Pursuit Active was set up to challenge the big brands in sports eyewear by offering a similar quality product for a fraction of the price. We supplemented advertising in national magazines with an intensive media campaign and achieved coverage in range of sporting magazines.

A highlight was a feature in Body + Soul (the Sunday newspaper lift out with an average readership of 5 million), which resulted in so many online orders, the Managing Director Craig Floyd had to down tools to help the boys in the warehouse!

www.pursuitactive.com.au

marketing plans | marketing audits | online and offline marketing campaigns | professional, affordable website design

website copy | graphic design | copywriting | proofreading | media relations | sponsorship | business and corporate videos

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