We are experienced marketing strategists with extensive careers in corporate, agency and government now offering our skills to small to medium businesses and organisations. We are passionate about brand positioning and strategic marketing because we know how transformative it can be when done well.
Jane has over 20 years’ experience working in various marketing roles for corporates, marketing and communications agencies, government departments and SMEs.
Her marketing experience was gained in diverse sectors and industries such as engineering, technology, manufacturing, education, mining and Professional Services.
Jane has a particular passion for Brand Positioning, which she believes is the most critical component of Marketing. She also specialises in Marketing Strategy and Content Strategy.
Jane’s work has been recognised by multiple awards, including the Australian Marketing Institute’s Marketing Program of the Year at the 2014 Awards for Marketing Excellence. has won multiple awards for her marketing and copywriting.
Debbie’s entrepreneurial spirit has seen her succeed across many facets of business. Her work and knowledge within the international airline and travel sector saw her become a joint founder of a ski tour organisation which has been operating for over 20 years. She knows firsthand the challenges business leaders face and the strategies required to achieve both business and marketing goals.
As a member of the Chamber of Commerce & Industry (CCIQ) marketing team, Debbie managed all elements of the events programs, from planning and budgets through to the delivery of webinars, state roadshows and gala dinners. Career progression saw Debbie spend over 4 years with a strategic marketing firm working directly with business owners and senior executives in the development of strategic marketing plans together with implementation programs.
With experience in financial services, legal & expert witness, music education, equipment & earthmoving, electrical, Qld 4WD Association and Australian Forestry Standards, Debbie has a talent for rapidly gaining industry knowledge whilst applying her experience to the client’s advantage. She currently spends her time working with a global big data consultancy firm and VIE Marketing.
As a marketing professional with 20 years’ experience in brand and marketing, Edwina is a commercially-driven, savvy operator. Her experience in both Australia and the UK spans across various industries, including retail, education, finance, aged care, tourism, and the startup sector.
She brings a wealth of knowledge and experience in developing marketing strategies to help achieve demanding sales goals, to drive brand equity, and to meticulously understand how to reach target audiences.
Her past achievements include being involved in the campaign development of one of the most successful tourism campaigns of its kind – Best Job in the World. The campaign generated more than $430 million in estimated global public relations value, with approximately 8.6 million website visits and garnered international news coverage from outlets such as CNN, BBC, Sky News and Time Magazine. The campaign won a swag of awards including seven awards at the Cannes Lions International Advertising Festival.
With a broad and practiced skill-set across marketing, business development and sales, Nicola has experienced first-hand how technological innovations, the pace of change and constant demands for new skills mean much of the disruption and challenges for businesses, become centred back into marketing.
With a career spanning Automotive and FMCG, including iconic brands such as Rolls-Royce Motor Cars, Lotus Cars, Adnams Brewery and Hormel International, Nicola understands the frustrations and issues business leaders face in implementing marketing strategies within their organisations. She is extremely experienced in the tools and techniques for effective planning that can be put in place to enable strategic direction and promote profitable growth in a measured and controlled environment.
Over the years, we have cherry picked a number of exceptional graphic designers, website developers and other professionals who work from home or hot desks. Having been around the industry for a while now, we know what represents talent and great value! We are also careful to work with people who have integrity and a strong desire to achieve great results for clients.